Cerulean
Last update January 10, 2024
| What's New? | Learn More |
|---|---|
| Conversations | Conversation agent assignment endpoint update
Introducing placeholders for automatic replies |
| People | Track the performance of your click-to-WhatsApp advertising campaigns |
| Validity period for Authentication templates
New Payments provider |
|
| 10DLC | 10DLC Political Use Case over US Sender Registration app |
| Integrations | Meta Ads Reporting for Infobip Business Messaging SMS and WhatsApp for HubSpot improvements |
Conversations
Conversation agent assignment endpoint update
We are adding a new endpoint, Change Conversation Assignment, designed specifically to change assignment from a bot to another agent or from an agent to another agent.
If you already use the Update Conversation endpoint to change assignments, you can continue to do so with one exception, Agent Takeover. For Agent Takeovers, the new endpoint, Change Conversation Assignment, will now additionally update Answers that a bot is no longer in control of the conversation, so we highly recommend using this endpoint moving forward for all Agent Takeovers.
Placeholders for automatic replies
You can now configure placeholders to customize automated replies for the following actions:
- Send message to customer (content)
- Email customer (content + subject)
- Email external recipient (message content + subject)
- Email transcript (subject)
- Notify by email (subject)
- Message on Slack (content)
More info here.
People
Track the performance of your click-to-WhatsApp advertising campaigns
Track the performance and efficiency of your click-to-WhatsApp advertising campaigns that you create in Meta ads manager. You can view information such as the total cost of the campaign, the number of times end users viewed the ad, and the ROI.
For more information, refer to the People analytics documentation.
Validity period for Authentication templates
Define time frame in which message must be delivered to the end user. If unsuccessful, delivery is dropped and you won't be charged. Feature is available only through WhatsApp API.
New Payments provider
Razorpay is the new supported provider for WhatsApp Payments feature in India.
10DLC
Political Use Case over US Sender Registration app
This release now offers support for political use cases directly over the US Sender Registration app.
Clients can now create brands and campaigns for political traffic by following a third-party vetting process to obtain an authorization token. The vetting provider for the political use case is Campaign Verify. This authorization token ensures that the registration is approved for political traffic.
Clients can add this token for the brand registration process in the US Sender Registration app, and Infobip can then update the brand and enable access to the political use case scenario.
This process is relevant for 527 tax-exempt organizations. For brands that are non-profit entities with status 501(c)(4), 501(c)(5), and 501(c)(6), they qualify for the political use case without the need to go through an external vetting from Campaign Verify.
For more information, see Political Use Case.
Integrations
Meta Ads Reporting for Infobip Business Messaging
New feature provides integration between Infobip and Meta allowing to track the performance of CTWA campaigns, showing insights on conversions and the creation of new profiles based on Facebook and Instagram ads.
SMS and WhatsApp for HubSpot messaging
This release includes improvements to the SMS and WhatsApp app for HubSpot. Clients can now incorporate URL shortening and use new template options for WhatsApp media messages.
For more information, see HubSpot messaging.